Buci was born from the encounter between watchmaking and poetry. Driven by the desire to make our time more poetic, we imagined the Buci universe as an allegory of the poetry of time. The first collection of Buci automatic watches is the result of the work and passion of French watchmakers and artists.

Maison Aleph was founded by Myriam Sabet. She fell into the gourmet trap at an early age, and spent 10 years growing up in Aleppo, Syria, in the shade of citrus trees. She discovers the subtlety of the Damascus rose, the freshness of lemonades prepared by her mother to be enjoyed all year round, the subtlety of jasmine, the power of halva... Without knowing it, these flavors will be the keystone of the Maison Aleph project.