When he created his eponymous brand in 1935, Robert Bienaimé was already a perfumer recognized by his peers for his innate talent and undeniable expertise. A chemist by trade, he turned out to be one of the most gifted noses of his generation. When he died in 1960, the brand was mothballed for several decades before its rebirth in 2021, under the impetus of Cécilia Mergui.