Le Couvent des Minimes

The Couvent des Minimes began life in 1613, but its religious activities ceased some twenty years ago. Since then, this oasis nestled in the hills of Mane in Provence has undergone a metamorphosis to become a warm and refined five-star hotel.

To achieve this, we created a visual identity composed of a logo and a symbol that takes up the famous Occitan cross, adorned with leaves to pay tribute to the extraordinary estate from which the Couvent benefits.

To add a unique artistic dimension, we collaborated with American painter R.F. Alvarez, who redesigned the Convent with a naive touch.
His creations reflect the soul of the place, harmoniously blending history and contemporary artistic expression.

This visual experience extends from the corridors of the Couvent and its two restaurants,
and culminates in the newly built L’Occitane spa on the estate.