Buci
Paris, 2022
Founded by Nousseima Baraket, a watchmaking and poetry enthusiast, Buci is much more than a brand of watches made in France, it’s a harmonious fusion of French watchmaking tradition and literature.
At the heart of this brand is a visual identity carefully designed by us. The logo and symbol we created reflect the spirit of Buci. The symbol, a crown formed by the letters B, U, C and I, symbolizes the union between watchmaking and poetic creativity. Every detail has been designed to capture the essence of Buci. The watch case, for example, adopts the shape of a book, a tribute to Nousseima’s passion for words and literature, and an invitation to discover the unique story each watch tells.
